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SnackWell’s cuts artificial flavors from ingredients

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POSTED May 8, 2015 7:22 p.m.

NEW YORK (AP) — Snack maker SnackWell’s has become the latest food company to tweak its ingredient list to appeal to customers seeking healthier options.

The company said Friday that it is cutting high-fructose corn syrup, partially hydrogenated oil and artificial flavors from its products. It also plans to launch some new items next month, including one labeled “100% Whole Grain Chocolate Chip Cookie Bites.”

SnackWell’s low-fat and fat-free cookies and crackers were launched in 1992, and the brand was purchased in late 2013 by Back to Nature Foods, a company controlled by the private equity firm Brynwood Partners.

Back to Nature CEO Vincent Fantegrossi said in a statement that the company has been working to reinvigorate the SnackWell’s brand as demand grows for “flavorful products made with healthier ingredients.”

Other food companies like PepsiCo Inc., Kraft Food Groups Inc. and Panera Bread Co. have been making or carrying out plans to change their ingredients in a push for higher quality food that they say is driven by customer demand.

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