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Manteca Visitors Center is going 100% virtual

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POSTED April 13, 2017 1:24 a.m.

The Manteca Convention & Visitors Bureau is going virtual.
The CVB is closing its downtown office May 1 to direct its resources into promoting visits to Manteca as well as surrounding attractions and nearby communities via the Internet.
Potential visitors will be able to continue to reach the CVB by voicemail, email, and fax to make inquiries about Manteca. CVB Chief Executive Officer Virginia Camacho said such inquiries will be responded to as they have in the past.
“We get zero people coming into (our physical location) from out of town asking for information about Manteca,” she noted.
She added the same was true when the CVB office was located at the Promenade Shops at Orchard Valley.
Camacho noted at a tourism conference last year data was shared that 76 percent of all people access Internet sites such as those operated by the CVB to gather information about trips they want to take whether it is a vacation, weekend travel or midweek visit.
In a typical month the website that has just been revamped at gets several thousand hits.
The CVB has just completed a successful Crossroads Street Fair — its 21st — in downtown Manteca. She said the board will decide in the next week or so on a second event to help it step up its objective of luring more visitors to Manteca. Camacho said the event could take place Sept. 23-24.
Serving on the CVB board are Marty Maldonado, Glenn Page, and Lauri Wold.
The CVB is currently relying on the street fair for its operating revenue. It no longer has members so it doesn’t collect membership fees. The Manteca City Council dropped funding of the CVB from motel room tax receipts two years ago.
Camacho is confident that concentrating on upping the CVB’s Internet game will result in better serving the Manteca economy to draw more visitors.
The CVB was launched 19 years ago as part of the Manteca Chamber of Commerce before breaking off into a free-standing agency aimed at luring more visitors and tourist dollars being spent at hotels, restaurants, gas stations, and stores to generate more sales tax to fund municipal needs, help support businesses and jobs, as well as strengthen the overall economy.
Camacho said she’d like the CVB to work with partners in the community to tap the economic might that drives through Manteca on the 120 Bypass that she calls “Manteca’s Main Street.”
She said one way to get Sierra or Yosemite bound pleasure travelers off the 120 Bypass and to ease congestion at the 120/99 interchange would be to develop signage to lure such traffic off the freeway and down Yosemite Avenue where they could enjoy dining and shopping.

To contact Dennis Wyatt, email

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