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Revised Manteca road growth fees won’t scare away new SaveMart store

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POSTED September 29, 2017 1:21 a.m.

The proposed growth fees going before the Manteca City Council Tuesday won’t be costing folks south of the 120 Bypass a supermarket.
Developers pursing a shopping center anchored by SaveMart on the southwest corner of Atherton Drive and Woodward Avenue have sent the council a letter informing them the revised fee schedule is do-able and won’t derail the project
When the first updated major road fee that’s part of the Public Facilities Implementation Plan (PFIP) was presented to the council in July, the developer made it clear a road fee of $1,530,010 for just the 45,000-square-foot SaveMart alone would kill the entire shopping center.
The city since then went back and took out some road projects so that the fees wouldn’t kill retail and job growth.

City can’t dictate
what stores comes
to Manteca and
what stores don’t
You can see the comments on social media already. Manteca doesn’t need another SaveMart.
While I’m sure the households living south of the 120 Bypass would likely disagree, the real problem here is not the city in terms of what supermarket or restaurant opts to commit tons of money to come to Manteca.
The Manteca City Council can’t dictate who can come in to do business in Manteca and who doesn’t. They can control where that business goes and even address issues with operations, but that is it.
Yet people persist in slamming the council and the city for not doing more to stop another McDonald’s from popping up or not landing a Home Town Buffet.
The city does make yearly treks to the mother-of-all gatherings aimed at landing retail and restaurants — the International Connick of Shopping Centers conference in Las Vegas — and makes Manteca’s presence known. Over the years it has gotten entities to look at Manteca, leading to several that have opened franchises or signed leases with shopping center development.
About a decade ago Manteca even commissioned a survey of residents to augment marketing data of what type of stores and dining spots city residents said they’d patronize if they located in Manteca.
Councilman Richard Silverman points out that he believes the city has upped its game to make Manteca more attractive and conducive to retail and restaurants such as making PFIP fees palatable, but at the end of the day they can’t do more than lead the proverbial horse to the water. The horse will only take a drink it makes sense for it to do so. And those factors vary from retailer to retailer and restaurant to restaurant.
Those who still insist the city has powers that it doesn’t  ignore the free market we enjoy in this country as well as the ability for all of us to essentially live where we want assuming we can afford it.
Most of us wouldn’t want the city to decide who — as in ethnic, race, religion vocation, age, or whatever measuring stick you want to use — can move here and who can’t.

To contact Dennis Wyatt, email dwyatt@mantecabulletin.com

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