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Speaker: Attitude key in today’s economy

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Speaker: Attitude key in today’s economy

Women's Connection keynote speaker Karen Wells presents her guide to success - during the recession - to build a successful business.

GLENN KAHL/The Bulletin


POSTED February 19, 2009 4:54 a.m.
Motivational speaker Karen Wells charged some 70 women at the Women’s Connection luncheon Wednesday at The Emory to go out and raise the mood level to every person  they talk to in a day - in the first 30 seconds.

“Tell them they are awesome - give them a high five - you’ll make the world a better place.”

She told the women she knew they all entered business because they had a dream.  “How many of you are feeling that dream slip away because of the economy?” Wells asked.
“I hear it all the time out there and it doesn’t have to happen,” she said. “We’ve heard it’s in our power to change our health.  Well, it’s in our power to change our business health, too,” the speaker said. “Today is about taking action.”

If you listen to the little voice in your brain when it is wrong, you are being treasonous to your organizations and to your family, she said,  trying to show the women business and professional leaders that they can succeed despite the current recession.

Sometimes you just have to tell that little voice to shut up, she said. It’s often your public enemy number one, she added.

The luncheon organized by the Manteca Convention and Visitors’ Bureau was labeled, “A Women’s Wellness and Leadership Conference,” with other  speakers at the podium including Mark Lisa, CEO of Doctors Hospital Manteca, and plastic surgeon Dr. Lars Enevoldsen.

Wells pointed out that the average human uses less than 10 percent of their brain in their business life with some 90 percent representing the subconscious where often an entire choir of those “little voices” are trying to guide us the wrong way in our decisions.

She stressed that to make a business or profession work everyone must have the mindset of a business owner.  Wells said there is no time for employees to be doing personal things like balancing their checkbook at work.

They must instead all be striving for the success of the organization.

Wells added  that when everyone does their job, as if they were a business owner, the organization has a better chance at success. It will make more money and there will be more room for raises for all the employees.

“It is in your power to change your present business to make more money,” she said.

Wells challenged her audience to read the book, “Rich Dad, Poor Dad,” that tells of a man who lived in his car in 1985 to change his life where he partners with Donald Trump today.

She explained the difference between someone who is a business owner and someone who is self-employed: “If you can walk away from your business and come back in a year and it is in better shape than when you left it, you are a business owner - if it’s not, you’re self-employed.”

Wells said she is in fact self-employed.  She couldn’t walk away from her business right now because it would crash.

“Nobody’s buying, nobody has any money - how do you get through those things?”  At that point she asked everybody in the room to turn to the person next to them and slap hands with a high five.

There was immediate laughter and she asked, “Where did the energy in the room go? It went straight up!” The physical analogy seemed to demonstrate that acting together, working together makes a huge difference in mood.

Those facing difficulty in selling in the current economic slowdown she urged they have a calm reaction to objections from the potential buyers - not to get emotional because when the emotion rises the intelligence declines.

Wells noted that those who recognize the customers’ objections and stay calm will find they have more time to continue talking in positive ways about their product - the chance for a sale does not always disappear.

Respond to the objections to a sale saying you understand, you appreciate that, she said.  “Just something short and sweet like a thank you - all you’re saying is that yes, I heard you.”

She explained that you are giving yourself time to think with your acknowledgment rather than destroy the opportunity of a sale. It often leaves the door open for continued discourse tomorrow.

Wells further explained her business strategies showing the audience the basic foundations that will help their businesses and professions succeed in today’s business climate.

“Take something you learned here today and go out and teach it to someone else today,” she urged her listeners.

Executive director of the Convention and Visitors’ Bureau, Linda Abeldt, said there will be a total of four presentations of the Women’s Connection during the upcoming year.

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