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Windshield firm expands into Christmas tree sales

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Windshield firm expands into Christmas tree sales

From left, Jeff Giliana, owner of Lucky Sevens Auto Glass, along with Arturo Mendoza and Jose Garcia are in the spirit of Christmas, selling Noble and Douglas firs at the business located at 777 E....

VINCE REMBULAT/The Bulletin


POSTED December 9, 2011 12:54 a.m.

Jeff Giliana recently expanded his business.

His Lucky Sevens Auto Glass is known for servicing windshields – try replacement or tinting – on new and used vehicles.

“We’ve been slow (in the auto glass business) as of late,” Giliana said on Monday.

In order to stay busy, he opted to add a Christmas tree lot to the place once known for selling or servicing cars.

With help from his employees, Arturo Mendoza and Jose Garcia, Giliana will dust off the tree and load and secure it safely on to the vehicle.

Those buying their tree at Lucky Sevens will also receive a coupon good for 15 percent off on car window replacement or window tinting.

“We try to stay competitive with the other Christmas tree lots in town,” said Giliana, who gets his stock freshly cut off of an Oregon farm.

His repeat customers will automatically receive the discounted rate.

He kicked off the new-found seasonal business with some 500 trees on his lot nearly a week ago. Included were Douglas and Noble firs.

“Nobles are quality trees and cost more (than the Douglas),” said Giliana.

He indicated Nobles can stay fresher longer due in part to the thicker branches. These trees are also easier to decorate.

His trees vary in size, from 6 to 9 feet tall.

Before Lucky Sevens, Giliana had Auto Glass Specialists at 260 Button Ave., Manteca.

In July, he moved Auto Glass Specialists to 777 E. Yosemite Ave. Giliana, however, was so enamored by the numerals of his new address that he changed the name of his business to Lucky Sevens.

As for the Christmas tree business, he was pleased by the numbers of the past weekend.

“That was our first weekend (in operation) and we did OK,” he said.

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