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From Delta Bait & Tackle at Jackpot Gas to Fisherman’s Warehouse

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From Delta Bait & Tackle at Jackpot Gas to Fisherman’s Warehouse

Tim Sellars, manager of Fisherman’s Warehouse in Manteca, shows one of the fishing accessories available at the store on East Highway 120 just west of Austin Road.


POSTED May 5, 2012 1:51 a.m.

It’s Manteca’s Fisherman’s Warehouse. And it lives up to its name. It’s where anglers can find everything and anything they need to go fishing, except the boat. But they do carry accessories for your water vessel.

“We don’t sell boats but we do have electric motors for boats,” said Warehouse manager Tim Sellars who supervises about a dozen people at the nondescript store tucked between residential properties on the north side of busy East Highway 120 just two house lots west of the Austin Road intersection.

The store, which has been a part of The Family City’s commercial destination for three decades now, likes to tout itself as “your one-stop fishing tackle shop.” They have fishing tackles for bass, striper, sturgeon, salmon and just about every swimming target you have in mind while pursuing your favorite sports or hobby.

And price ranges run the gamut, targeting every size of pocketbook and every level of expertise, from the novice or beginner who does not know anything about the sport or recreational activity but is interested in trying, to the serious amateur and professional who wants only the best and latest state-of-the-art gadget to fully enjoy their favorite activity. One of their top-of-the-line fishing poles, for example, will set back your pocketbook by as much as $500.

The products are spread out in a 7,000-square-foot area, although the store does not look like it has that much space when viewed from the road.

“We’ve expanded several times” through the years, explained Sellars.

Fisherman’s Warehouse started out as Delta Bait & Tackle in old Jackpot Gas

Indeed, Fisherman’s Warehouse started out small, as many successful businesses have done, in an old gas station in Manteca that does not exist anymore. It was called the Delta Bait & Tackle, and it was located inside the gas station called Jackpot Gas. That commercial establishment, located across the street from the Save Mart Shopping Center at Manteca Marketplace on West Yosemite Avenue, is now a Tower service station and convenience store which just replaced another brand-name gas service.

The business was started by Paul Burns of Manteca, who is still the owner today of the business now known as Fisherman’s Warehouse. The store has also expanded since to include three other locations – in Sacramento on Folsom Boulevard, in San Jose on S. DeAnza Boulevard, and in Fresno at W. Shaw Avenue. Fresno was the most recent one to open.

And while their customers are still mostly males, Sellars said they are also now beginning to see some women get involved in fishing as a hobby.

“There are more (women) now than we saw before (coming in). I’m not saying a lot, but there are more than when I started,” he said.

Fisherman’s Warehouse is open seven days a week; closed at Christmas and Easter, and open on Thanksgiving but closes earlier than usual. Business hours during the week except Thursday are from 9 a.m. to 6 p.m.; 9 a.m. to 8 p.m. on Thursdays. Saturday open hours are from 8 a.m. to 6 p.m. and Sunday from 9 a.m. to 5 p.m.



209 staff reporter


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