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Legend Music in top 100, hosts free guitar clinic Friday evening

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Legend Music in top 100, hosts free guitar clinic Friday evening

Legendary fingerstyle guitarist Doyle Dykes gives a demonstration at Manteca’s Legend Music. On Friday “Bleeding Through” guitarist Dave Nassie will be on hand to give in-store guitar demonstration...

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POSTED June 21, 2012 12:55 a.m.

Doug John didn’t pick up a guitar until he was 55.

Which, in a lot of instances, wouldn’t be noteworthy or all that out of the ordinary – just somebody that stumbled into a hobby and a passion and a way to pass the time.

But just five years after learning the intricacies of the instrument and after 47 years of working an industrial trade, he took the plunge with Legend Music – a full-service music store in the Cardoza West shopping center that caters to both professional and novice musicians alike.

And by utilizing the same tactics that allowed him to be successful in his previous business, he’s made waves big enough for the industry itself to step up and recognize.

Just two weeks ago he got official word that the National Association of Music Merchants had selected his Manteca store – just over a year old – as one of the Top 100 dealers in the country.

It was a huge feather in the cap of an owner that has worked tirelessly to advertise his business to musicians in the South County and hosted routine events since throwing open the doors – partnering with vendors for showcases and offering jam sessions where anyone is welcomed to participate.

“I just started to come off of the cloud a little bit this week,” he said after getting the Top 100 letter. “They observe you and talk to your vendors and your customers, and this is a sign that we must be doing something right.

“A lot of the things that we’ve been doing have been received very well, and we’re still working to get the word out.”

Heavy metal fans will get an up close and personal glimpse into what has helped Legend Music earn its strips this Friday when they host “Bleeding Through” guitarist Dave Nassie in a Charvel Guitar showcase – a free in-store clinic complete with performances, a Q&A session and a meet-and-greet for fans.

The event kicks-off at 7 p.m. and is expected to wrap-up by 9 p.m.

Having such a variety of instruments – the store carries the Fender-made Charvel’s in addition to brands like Taylor, Takamine, PRS (Paul Reed Smith), Ibanez and  Dean – helps appeal to a wide cross-section of customers with different budget levels.

And just because somebody hasn’t yet picked up a guitar, John said, doesn’t mean that it’s too late to start. He’s living proof.

“It’s a presentation that I have memorized,” he said with a laugh. “A lot of the customers that we get in here and who we really appeal to are the Baby Boomers because a lot of times they have the disposable income and they have free time. I learn a lot from my customers – guys come in here all the time and show me little tricks that I’m able to pick-up on and incorporate. It’s never too late.”

Legend Music is located at 255 W. Louise Avenue in the Cardoza West Shopping Center. The store is open Monday through Friday from 10 a.m. to 7 p.m. and Saturday from 10 a.m. to 6 p.m. They are closed Sunday. For additional information call (209) 239-2600 or visit

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