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Manteca rolling out new transit branding?

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POSTED July 26, 2009 2:52 a.m.
Manteca Transit’s “brand’ is about to be stimulated.

Some of the $1.3 million in “Obama Bucks” the City of Manteca is receiving is going toward “rebranding” Manteca Transit to the tune of $40,000 which also will cover signage and brochures.

City officials haven’t said why there is a need for rebranding after just about two years on the road although “Manteca Transit” was pretty pedestrian to begin with.

While someone a tad cynic suggested dubbing the city’s fledging bus system “Subsidized Wheels” in an e-mail alluding to the fact taxpayers and not  riders pick up the lion’s share of the costs, it should be noted cities over 50,000 residents  are mandated to provide such service or risk losing state and federal transit dollars.

If the city wants something they can market and get a tad catchy with, how about calling it the “MBA” as in “Manteca Bus Authority”? The options are endless: “Getting you around Manteca is our business”…  “Going with MBA is a wise investment”….  “Getting you there is our business”… “Smart people rely on MBA”…

While three bedroom and two bathroom homes as well as those with four bedrooms and multiple bathrooms – have stopped sinking in value faster than a dinosaur in the La Brea Tar Pits – they are still segments of the Manteca resale housing market that are making professional limbo dances look like stiffs.

Joining the McMansions in free fall are the Cherry Lane Condos.

The apartment conversions at Cherry Lane and Union Road peaked at $220,000 a unit a little over three years ago. The units dropped to $60,000 five months ago and stayed there until July 2 when one of the 941-square-foot two bedroom, one bathroom units closed escrow for $48,000.

That translates into an all inclusive mortgage, tax, and insurance payment of $353 a month with a 6 percent 30-year fixed loan. Toss in the association fees and you’re at $550 a month. You can’t even buy a fully loaded 2009 GMC Yukon using a 72-nonth loan at that monthly price even with Obama’s Clunker Cash.
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