View Mobile Site

Christmas shopping frenzy drawing to an end as Santa’s annual gig nears

Text Size: Small Large Medium
POSTED December 24, 2012 12:37 a.m.

It’s not that Tommy Dominquez doesn’t like Christmas shopping.

The festive atmosphere and the decorations and the anticipation of what is to come all make for a recipe that he usually enjoys.

But with only two shopping days left and a handful of gifts left that he has to purchase for family members, Dominquez was braving the lines that only get longer as the largest commercial holiday of the year gets nearer.

“I took care of the kids – they’re young so it was a lot of toys this year,” he said. “We haven’t gotten to the point where we need clothes or computers or crazy things like that.

“But now it’s off to the mall to try and finish everything up. I know it’s going to be crazy, but what are you going to do? It’s one of those things that you have to do.”

And according to retail analysts, the shopping season is going to turn out to be better than it has in the last several years – thanks to an uptick in the economic situation for many households and a better fiscal outlook.

Even after Hurricane Sandy decimated densely populated sections of the Eastern Seaboard during the peak shopping season, Strategic Resource Group – a leading retain consulting firm – predicts a 2.1 percent overall increase in the number of sales this season. The National Retail Federation predicts that they’ll move $586 million worth of products during that time span.

Individual companies are also expected to fare well.

One analyst from brokerage firm Sterne Agee predicts that Apple will sell nearly 48 million iPhones in the fourth quarter of 2012 alone, boosted by the launch of their newest model – the iPhone 5 – and a recent expansion into China.

None that really mattered to Nancy Harron, who says that she’ll spend more money this year that she did in 2011 simply because she landed a job after a year on unemployment. She now has additional pocket cash to spoil her grandkids with.

“You hear all of that stuff on TV about how many people are going shopping and stuff like that,” she said. “All that matters to me is where I’m going to get the best deal. I think it’s great that the economy is doing better and that these stores are hiring people because it’s Christmas.

“But at the end of the day that’s not what I’m there for. I’m there to shop. And it’s something that I look forward to.”

Commenting is not available.

Commenting not available.

Please wait ...