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Advertising sales rep passes away

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Advertising sales rep passes away

Beverly Proctor


POSTED January 13, 2009 1:55 a.m.

Beverly Proctor leaves an empty desk in the Manteca Bulletin’s advertising department and a great emptiness in the hearts of staff members.

Bev died Monday morning at Doctors Hospital Manteca from a disease she didn’t know she had — checking herself into the hospital late last week.  She called the newspaper from the emergency room before medics put her in ICU to make sure her ad copy was in before deadline.

On her desk Monday was her bulging address book containing all of her clients’ contact information.   There was an insertion order for another advertiser set to run Jan. 14.  Stacks of other past and future ads could be seen waiting for her return to work from the hospital.

She was a private woman, a quiet lady who wore her heart on her sleeve —keeping it well hidden.  We had our daily morning chats about business and about stories she wanted me to check out for her advertising clients.  She also voiced concern about my welfare and that of others.

Bev was outstanding in her profession as an ad saleswoman — and a very special friend to me.  In one ad account  she never called on the business man —she didn’t have to —because he trusted her to insert his ads when she felt he needed them in the paper and then to send him a bill.

Advertising manager Teri Garcia was at her bedside while she was still coherent Sunday night.  She labored trying to talk,  giving it her best, wanting a close friend and client in Ripon, Helen Caetano, to know how much she appreciated their relationship, their friendship,  in the community.

On her desk was Helen’s phone number on a Rolodex card and a picture of her and her two girls, Andrea and Amy, on the right of the desk top.  

“She was the Energizer Bunny — she just kept going — whether she was sick or not,” Caetano said.  “She was always there to advise me and she became a good friend.”

Bulletin special sections manager Kay Garcia knew Bev as a hard worker who reminded her of her mom.  “They were two little women who had the real initiative of a man but the heart of a grandmother,” she said.

“They would work their fingers to the bone providing for themselves and for their loved ones.  She took a lot of pride in her work and made sure she gave her customers the best they could have,”  she said.

She said her mother worked up until the day she died and Bev did just about the same thing — they loved their work and they just kept on going.

Robyn Blankenship recalled Bev as always being such a  faithful employee.  “She was always working so hard to keep her customers happy.  When she would have the time she always liked to talk about recipes and share some of hers with me.

“She was a quiet woman with an enormous heart.  I will definitely miss seeing her around the office and working with her,” she said.

Sarah Officer in the circulation department said, “We would talk about life, family life.  She urged me to go on to school.  She was encouraging and wanting the best for me,” she said.  “I thought Bev was a great woman.”

Cindy Bouthiller at the front counter said Bev was always extremely kind to her from the day she started at the Bulletin.  “She never hesitated to take part in a friendly conversation.  She always seemed to work so hard but always took time to be polite to others.  She will be greatly missed by myself and by many others,” she said.

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