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Spring Creek will allow more social members

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POSTED February 21, 2013 1:23 a.m.

The Spring Creek Golf and Country Club board of directors voted unanimously to increase its number of social members.

The vote took place on Tuesday evening, shortly after members amended the club’s bylaws to make the increase possible.

The maximum number of non-playing members is now set at 150, signaling a major shift in the club’s membership and immediate marketing strategies.

Social memberships have doubled in the last 10 months, general manager and director of golf Jim Toal told The Bulletin last week, maxing out at 90.

There were many left at the gates of Pebble Beach Drive, forced to wait on Tuesday’s votes.

The increased interest in joining the club at a social level has been tied to the new clubhouse, which added 50 percent more interior space and 5,000 square feet of balcony. The clubhouse made its debut in April.

 “When you look at it, with our new facility and great golf course, you’re looking to enhance your membership numbers as much as possible to not only use the golf club but to generate revenue,” club president Dave Erb said on Wednesday.

“By adding more social memberships, we’re increasing the amount of dues money to support the club.”

The increase also comes at a time when proprietary memberships – or playing memberships – have dropped in relation to years past, Erb said.

Proprietary members have complete access to the club, from the golf course and fitness center to the restaurant and swimming pool.

“At this point, because the golf memberships are down, we’re able to offer more socials. The bottom line is: How many people are coming through the door and can we accommodate all of them?” Erb said. “The board looked at all of those things and the answer was ‘Yes.’ ”

The board is made up of nine voting members, all either officers or committee chairs.

The board’s decision came shortly after the members voted at about a 4-to-1 ratio to give the board the authority to: 1.) set membership limits; and 2.) establish different types of memberships – for, say, a marketing campaign – without the majority consent of the members.

For example, Spring Creek currently offers a Prelude package. Those that enroll under Prelude are giving proprietary rights for six months without having to pay the down payment.

At the end of those six months, the member is given the option to leave the club or join as a proprietary member, at which time their monthly dues will be credited toward their down payment.

“If we wanted to develop new marketing or a new campaign, we could create a type of membership for that,” Erb said. “The bylaws allow the board to now do that.”

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