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Deal allows bus shelter ads

City of Manteca getting into advertising business

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Deal allows bus shelter ads

The City of Manteca will soon earn money from bus shelter advertising.

HIME ROMERO/The Bulletin

POSTED August 6, 2013 1:30 a.m.

Get ready for an advertising billboard coming to a bus stop shelter near you.

The Manteca City Council may approve a five-year contract with Stott Outdoor Advertising to sell advertising at 12 of the city’s bus shelters in exchange for a 25 percent cut of the revenue and the firm handling all maintenance issues connected with the shelters.

In addition, the Chico-based advertising firm would have the option at its expense of installing additional bus shelters as long as the city agrees to their location.

The council meets at 4 p.m. today at the Civic Center, 1001 W. Center St. They are meeting three hours earlier than normal due to National Night Out activities.

The council in February paved the way for bus shelter advertising by unanimously rejecting a staff recommendation to prohibit religious and political advertising from the shelters. City Attorney John Brinton warned at the time that the council might be challenged in the courts by city residents that may not like some of the paid religious and political messages that might end up being displayed on municipal transit property.

Besides selling advertising, Stott will be responsible for the maintenance of all transit shelters including:

•weekly trash collection.

•weekly debris removal in and around each shelter.

•graffiti removal as needed.

•annual pressure washing of each shelter.

•removal of grass, weeds, and vegetation in and around each shelter.

•maintenance of each shelter in the case of broken glass or structural damage.

The city will also receive 25 percent of all annual invoices that Stott generates for advertising. The contract, however, calls for the city to receive a minimum amount of $8,000 in the first year then escalating until it reaches $10,100 for the 2017-18 contract year.

Should Stott install additional bus shelters, the city would see 10 percent of ad revenues associated with the additional shelters. Stott would retain ownership of the additional shelters plus be responsible for all maintenance costs.

Besides targeting local concerns, Stott indicated they will try to sell space to national advertisers.

Most of the shelters are located in commercial zones. Several including the one near Doctors Hospital on Cottage Avenue would essentially introduce advertising into a residential neighborhood.

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