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Chambers work behind the scenes

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POSTED September 23, 2013 10:07 p.m.

There’s a common fallacy in the appreciation for chambers of commerce and ours is no exception.

Chambers often work behind the scenes, making subtle but impactful differences in the business worlds from Ripon to the larger cities of Modesto, Fresno and even San Francisco, but they continue to be regarded by members of the public as agencies that only hand out maps of their communities and hold coffees and ribbon cuttings.

Ripon like many other chamber offices needs to raise its image high enough to be recognized in a higher profile for what they actually do to represent not only the business and professional segments of the community but to also make the general public aware of their worth.

The managing of street fairs, ribbon cuttings and business members’ office coffees are but few of the activities of a busy chamber of commerce.  Its membership should be aware of the watchdog element of the chambers where staffs diligently keep an eye on the political scene from smallest city councils and school boards, to state and Federal government activities that affect the business world in cities across the country.

 It is in that political world where our local businesses and community members need an ear and a voice to avoid unfamiliarity especially relating to future trends.

In today’s business world, the many chambers play an active role in political advocacy.  Chamber professionals also bring experts into their communities, offering training sessions and educational workshops to expand employee skills and aid in business expansions.

Events and networking opportunities are offered through monthly coffees, ribbon cuttings and mixers in Ripon and serve as an added perk in the traditional chamber calendar activity. 

Managing a dynamic Chamber is truly an exciting professional post where setting goals and accomplishing those goals is paramount. It involves everything imaginable across the business spectrum from finance to social networking, along with marketing, communications and being a volunteer coordinator.

A chamber depends on its community participation, the input of city departments and community members along with local businesses that partner with their chamber of commerce the more success to achieve the greatest amount of success.

The chambers office and its telephone should be key to the community in its need for information and for outside businesses and families considering a move to Ripon.

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