Suzanne Forsberg is starting an Occupy movement right here in Manteca.
But instead of focusing on the evils of Wall Street or class inequality, the Rooster Juice owner wants to provide something for the 99 percent that enjoy tailgate-style food.
That also includes the tailgate lifestyle and all of the fun and good times that comes with it.
“We’re just looking to give an environment where people come together, have a good time, relax and chill out,” Forsberg said. “We got this idea when we were in San Francisco and we drove through the middle of the Occupy camp on our way to our hotel and we barely made it.
“My husband Rob said that we should have an Occupy Rooster Juice – just a light-hearted take off for our customers. We put it on Facebook and it’s something that they’ve really taken to.”
For the better part of a year Forsberg and her staff have turned what was once a rotating door of business ventures that were supposed to boost sales at the adjacent movie theater into a successful, stand-alone business with a steady stream of clientele.
Its unique location and construction – with an outdoor bar, flat-screen television and fire pit – help give it more of an upscale beach feel to accent the Tuscan interior that Forsberg wanted to showcase.
But all of that is going to change on Tuesday, Nov. 22, when customers converge with their signs and their banners calling for quality fajitas – which will be served for free – and their appetites for the menu that they’ve grown to love.
The business already has canopies over a majority of the outdoor patio, and depending on the weather, much of the gathering could take place outside.
And according to Forsberg, the idea is so new that it’s entirely possible that a whole host of additional perks and ideas could be added by next week to make the event even better for the customers that decide to come out.
“Monday and Thursday nights have been good for us, and so have Friday and Saturday,” she said. “We want to show people that we have a lot of things going on during the week too, and this is something that everybody should have a lot of fun with.
It’ll only take a few days before Forsberg will know what kind of turnout she can expect.
Ever since opening she has made it a tradition to take a picture of each new customer, and then post it on the hotspot’s Facebook page – inadvertently generating advertising at the same time. Those customers that wanted a copy of their picture then had to go to the site, and many ended up becoming friends or following the updates posted.
“It’s probably been better than any other marketing that I’ve done,” she said. “It’s one of our biggest avenues and it brings customers back. We hope to see them next week – they’ll enjoy their fajita.”
Rooster Juice is located at 1325 W. Yosemite Avenue and is open Sunday through Thursday from 4 p.m. to 10:30 p.m. and Friday and Saturday from 4 p.m. to 1:30 a.m. Features like live music and karaoke are commonly featured on weekend nights. For additional information call (209) 665-4414.