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Style & function at heart of Kias Soul
The stylish new Kia Soul has become a national phenomenon. - photo by JASON CAMPBELL
It’s sleek and stylish and has an advertising campaign that has made it the buzz of the automotive industry.
And things don’t seem to be slowing down for the Kia Soul – which has brought a steady stream of customers ranging from those getting their first wheels to those entering their 80s.

The 2010 Soul first made an impact with its boxy yet sleek design when it began arriving on lots early this summer and hasn’t slowed down one bit in its run to dominate a class that takes on rivals like Nissan and Suzuki. It is armed with the company’s famed 10-year, 100,000-mile warranty to add to its long list of attributes.

“It’s dominating its competition and its class with everything that it offers, and the style has a lot to do with it,” Kia Country Sales Manager Dan Espino said. “Add to that the best warranty in the automotive industry and you can see why we have so much interest in this car.”

With an overall shift towards smaller and more fuel-efficient vehicles, models like the Soul – which also sports a longer wheelbase for roominess and a smoother ride in addition to a wider stance that enhances stability – are on the cutting edge of what buyers are looking for.

And it might just be Kia that’s sitting at the head table – giving the foreign automaker that has long been turning out affordable, reliable, and fuel-efficient vehicles their turn to shine.

On top of the buzz that the boxy Soul has generated, the 2010 Forte – which is just now starting to arrive at dealerships across the country – is replacing the Spectra as the base compact sedan in the Kia line and has managed to grab its fair share of attention thanks to sleek lines and a sporty look that will put it in direct competition with the Toyota Corolla, the Honda Civic, and the Mazda3.

The move to completely overhaul a long staple and introduce a stylish new design during one of the worst automotive slumps in history might have seemed crazy to some, but it has helped Kia turn its reputation as an economical carmaker into something that buyers all across the country are clamoring to.

“When you look at the design and the value you can see why people are excited for models like the Soul and the Forte,” Espino said. “And we have them here at Kia Country.”

Manteca’s Kia Country is located at 1515 N. Main Street. For more information, call them at 239-6203 or visit them on the web at