NEW YORK (AP) — Fans upset about a main character’s death in the just-concluded episode of MTV’s “Teen Wolf” have a special place to go to vent.

The network said Monday it is launching a special website for fans to memorialize the character Allison Argent, who died by a sword wielded by a mythical Japanese demon. On the site, cast members offer “eulogies,” and actress Crystal Reed explains that her character was killed off because she wanted to move on and do something else.

Killing a TV character isn’t new, but MTV is taking an interesting step by offering an advertiser-sponsored site, TeenWolfMemorial.com, for fans to mourn.

“Teen Wolf” is one of MTV’s most popular shows, with an audience that skews female and has a median age of 21.