ROSEVILLE (AP) — With no end in sight to the state drought, a Northern California city will ask residents to reduce water use by 20 percent.

Roseville will impose the cutbacks on Monday.

While the city is calling the reduction “mandatory,” the newspaper says water customers will not be hit with a surcharge or penalty if they do not meet that target.

Roseville, the largest city in Placer County, operates its own utility, which serves most of the 127,000 residents with supplies from Folsom Lake.

Officials backtracked on a February proposal that would have used surcharges to compel reductions

Water conservationists criticized Roseville’s approach, saying that without an enforcement or penalty structure, customers were unlikely to heed the call.

But city leaders expect that education and outreach will translate into cutbacks.