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Groundbreaking Oct. 15 on outlet stores in Manteca
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Get ready for the Lifestyle Outlets at Manteca.

Craig Realty Group has been issued building permits to proceed with three additional buildings at the Promenade Shops at Orchard Valley that will add 250,000 square feet to accommodate upscale outlet stores. Construction will start Oct. 15.

The outlet stores will also include vacant in-line store space now existing between JC Penney and the Kerasotes Showplace Theatre. The first tenant to be up and running will be the new offices for the Manteca Convention & Visitors Bureau that is targeting a December move. The first stores are scheduled to open in February and March.

Community Development Director Mark Nelson Monday noted it is a huge vote of confidence in Manteca’s economic future.

“It is tough to get a retail construction loan in this economic environment,” Nelson said.

 The Newport Craig Realty Group is developing the outlet store complex. The firm specializes in upscale outlet centers. Craig Realty already owns, operates, and manages nearly 3.5 million square feet of existing retail development in six states

The centers are: Woodburn Company Stores located near Portland, Oregon; Cabazon Outlets located near Palm Springs, California; Citadel Outlets located in Los Angeles; Outlets at Conroe located near Houston; Outlets at Anthem located in Phoenix; Outlets at Vicksburg in Vicksburg, Mississippi; Outlets at Castle Rock, Outlets at Loveland and Outlets at Silverthorne near Denver; and Outlets at Hillsboro located near Dallas.
 Craig Realty Group also manages Lake Elsinore Outlets located in Lake Elsinore, California. In development are the Plaza San Clemente, California; Sussex Commons Lifestyle Outlet, New Jersey; Outlets at Traverse Mountain, Utah; Chicagoland Outlets at Country Club Hills, Illinois; and Lifestyle Outlets at Manteca.

Craig previously developed Desert Hills Premium Outlets and Carlsbad Company Stores, which are two of the most successful manufacturer outlet centers and was instrumental in developing Camarillo Premium Outlets.

Manteca being equal distance to San Francisco, San Jose, and Sacramento – plus being at the heart of the nation’s third largest 100-mile radius retail market with 17 million consumers behind only Los Angeles and New York – was a big reason why Craig Realty opted for the Union Road and Highway 120 Bypass location.

They also wanted to be near Bass Pro Shops that counted its millionth customer within just four months of opening the Manteca store. Also in Manteca’s favor was the strong demographics and growth potential of the Northern San Joaquin Valley.

The outlet mall fits into Manteca’s strategy to get non-residents to pay for city services through sales tax. Close to 100 percent of all sales tax paid at Bass Pro Shops comes from non-Manteca residents who shop there. Big League Dreams also draws substantial out-of-city visitors with paid attendance thanks to tournaments every weekend. BLD is expected to exceed 400,000 visitors this year.

An upscale outlet mall would have the same impact with well over 90 percent of the dollars spent there coming from non-residents if it follows the same patterns of outlets elsewhere in Vacaville and Gilroy.

To contact Dennis Wyatt, e-mail