Across the country, cypress siding is becoming increasingly popular among homeowners who are looking to add value, durability, and a lifetime of good looks to their homes. Even as new high-tech siding materials flood the market, Chuck Harris of the Southern Cypress Manufacturers Association, www.cypressinfo.org, says homeowners continue to treasure the inherent beauty of nature's purest building material, genuine wood. "When homeowners are first acquainted with cypress siding, they are immediately impressed with its rich grain and texture," he explains.