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Sierra High grad one of baddest young singers
DEV--Music-Update-VERTICAL
Sierra High grad Devin Tailes – known in the music industry as Dev – is making quite the splash in the Southern California music scene. - photo by Photo Contributed
First, it all started with a move to Los Angeles and a dream to make it big.

Now Sierra High grad Devin Tailes – known in the music business as Dev – gets to hear her music on some of the most popular radio stations in the world while driving from studio sessions to photo shoots.

Ever since teaming up with the Berkeley-based club duo The Cataracs, the partnership has opened doors for both of them that include management from industry insiders and the chance to perform where they never thought would be possible.

“It was such a surreal moment when I first heard that song while driving in the car,” Tailes said, noting that the Far East Movement track that she appears on with The Cataracs – Like a G6 – is getting airplay from POWER 106 as well as KIIS-FM. “It’s exciting, and it’s even cooler that I’m getting to share these experiences with The Cataracs,” Dev said.

And it’s not just the airwaves that are blowing up with the catchy club beat either.

Despite being new, the video was recently rated the top video in the music section of social-networking site MySpace – which has long been a launching pad for new and aspiring artists.

And her first video for a track entitled “Fireball” – which along with “Like a G6” are available for purchase on iTunes – earned her a spotlight in the “Hot Seat” on mtvU’s web-site, giving her the chance to further widen her exposure and attract an even bigger audience.

But it’s her love for performing that keeps this driven artist moving forward – pouring everything she has into performances with hope that her music will reach as many people as possible.

“It’s one of those things that you can’t really describe,” she said. “It’s like an escape from the world for 30 minutes – it’s just you and the people and the music. There’s really nothing else in the world like it.”

Plans are currently in the works to launch a mini-tour through portions of Southern California with other artists that have yet to officially be named, and Tailes just got done filming the video for her track “Bootie Bounce” that was directed by Ethan Lader – who directed the award-nominated b.O.b. and Bruno Mars track “Nothin’ on You.”

According to underground music blog The Slap Report, Dev is “one of the baddest young singers that we’ve come across in a while – a rising pop superstar from the Indie-Pop camp. She’s an A&R’s dream: her voice is on point, her songs are catchy, danceable, and well produced, and most importantly, her mind is right in that her approach to music comes unencumbered by the kinds of petty hang-ups that destroy truly promising young careers.”

The Slap Report also stated that her music has already made her an International club sensation in places like Rio de Janeiro and Milan.

And when they played “Like a G6” as the celebrities were walking the red carpet at the recent MTV Music Awards, all that Tailes could do was smile and think about possibly being there one day not too far from now.

“To see the reaction that people had to that song and the video was just crazy,” Tailes said. “Working with the Far East Movement and The Cataracs on that was amazing, and seeing how far it’s getting has been great.

“There are a lot of things going on, and that’s a good thing.”

You can hear some of Dev’s music by visiting www.myspace.com/devishot.

To contact Jason Campbell, e-mail jcampbell@mantecabulletin.com, or call (209) 249-3544.