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This is the new normal
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I’ve had a revelation.

Since the “great recession” of 2008 (which appears to still be in process) came trampling through our economic landscape, I have been — like so many others — waiting and hoping for the rebuilding. When will things get back to how they were? Can we soon return to easier times of job security and stable wages? My ship is weary of white caps; I long to navigate calm seas. When can we be there?

While pondering such issues, it fell hard on me, like a load of gold bricks sold on many radio talk shows as a “hedge against hard times.” The economy — and our lifestyle — will NEVER return to how it was. The “good old days” (such as they were) are in the rear view mirror and we have no reverse gear. We cannot turn around and they will not come back.

That’s an upsetting — some might say “terrifying” — concept. Never again will we be able to conduct our lives and businesses like we did “back then.” What we are now experiencing is — and will continue to be — the “New Normal.” Until our last days, and those of our grandchildren, “different” will be “ordinary.” Future generations will study the heyday of the 1990s and early 2000s much the same as we picture the gay 1890s or the early 1920s; wild, excessive, booming — and only imaginable as images in history books.

I don’t mean to be a downer, but it’s time we bow to an ever-apparent reality and accept facts for what they are, not what we long for them to be. Denying the obvious delays the inevitable, which furthers great hurt and denigrates our lives. Striving to maintain an illusory status quo by rejecting reality prolongs its effects; and makes worse the pain.

Having said that, I do pride myself on being positive, while understanding that the set up of this column might appear less than optimistic. Yet, it can be. Due to this unhappy situation in which we find ourselves mired, we are becoming more resourceful, better planning our expenses, accepting gratification in that which we took for granted previously, and we are contributing more to our local communities.

These are wonderful changes. Many considered getting “more involved in our communities” or “cutting back on frivolous spending” numerous times before. However, until now, the pressure was not convincing enough to force action. “One of these days…” has arrived. It is today.

Significant change is always born of fear, force, or pain. No one gets up one morning, totally content with life, and says, “Let me see how I can change it.” Rather, when circumstances become too uncomfortable, we decide to do something different. The great recession has inflicted much fear and great pain, and has forced upon us harsh change. Although things will never be as they were, we overlook that they can be better. We will have tools and techniques never before considered. We will at some point re-establish equilibrium. Our world will forever be altered; yet it will also be unique with a new set of advantages and benefits; unknown to us today, but surely waiting over the horizon.

The quicker we accept that there is no turning back, the speedier we will face the future — and the faster we will experience these new advantages.

Some might disagree with my analysis; I accept that. However, should I be off track — and society does return to “how it was” — there’s is no down side, for if we adjust, we will be healthier and stronger for having worked together and supported each other through these times.

About the author:

Scott “Q” Marcus is a professional speaker and the CDO of, a website for people and organizations who are frustrated with making promises and are ready to make a change. Sign up for his free newsletter at the site or friend him at He is also available for coaching and speaking engagements at 707.442.6243 or