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Hes making new music in Manteca
Legend Music Manager Jeremy Brown and owner Doug John jam on guitars while Francine Denis looks on. The business – located at 255 W. Louise Ave. – opens to the public tonight at 7 p.m. - photo by JASON CAMPBELL
Doug John wants to bring a different kind of music shop to Manteca.

For the last two years, John – who picked a guitar five years ago and instantly fell in love – has been working with local musician Jeremy Brown to determine the best location in the area to open a new music store that combines both affordable and high-end merchandise with a different approach to sales.

Through extensive demographic studies, all signs began to point towards Manteca, and after finding a space at Cardoza Center West near Manteca’s busiest intersection – where Main Street crosses Louise Avenue – he signed the lease and began the process of moving into the location.

And they’re opening their doors to the public tonight at 7 o’clock

“Basically I sold my last business and I love music so much this seemed like the right way to go,” John said. “We wanted to bring a store to Manteca that carries a wide range of inventory for those who are just starting off to those who have been playing for years that want to upgrade to something new.”

At first glance, Legend Music might appear like any other music store. Electric guitars hang along the wall just to the right of the entrance, and guitar strings and picks line the counter on the left.

But it’s what’s deeper inside the store that John hopes will set it apart from other local music shops.

A full acoustic guitar room – where people can pick up and test various acoustic instruments – is tucked along the wall so that those looking for some privacy to test out instruments in a natural environment can do just that.

Located in the back of the store is a stage complete with a full P/A system for the open jam sessions that the store plans on hosting every Friday night once things start to get off the ground.

“We’re really looking forward to having people come in here and play because that’s what music is all about,” John said. “We’re also going to have tutoring programs for students who want to learn various instruments, and with the way that the schools have been with cutting funding for music programs, I think that we can be a big help for the community.”

Tonight’s grand opening – which runs from 7 to 9 p.m. – will have instrument manufacturer representatives on hand to give out various shirts, hats, and effects pedals from their respective companies. The first 100 people who come through the doors will get a Legend Music T-shirt.

The store is open Monday through Friday from 10 a.m. to 7 p.m., and Saturday from 10 a.m. to 5 p.m. For additional information, call 239-2600.