DETROIT (AP) — Chrysler recruited hometown star Eminem for a memorable 2011 Super Bowl ad that introduced the tagline "Imported From Detroit." The automaker is going back to that well with an ad campaign it launched Thursday relying on another homegrown entertainment figure: Motown Records founder Berry Gordy. "We are Motown, and this is what we do," the 83-year-old Rock and Roll Hall of Famer says at the conclusion of the 60-second commercial that promotes both the new 2013 Chrysler 300 Motown Edition as well as an upcoming Broadway musical based on Gordy's life.