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The scoop: Help firefighter cause & eat ice cream
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When was the last time you had a Baskin-Robbins scoop of ice cream for just 31 cents?

Chances are, it was around this time last year. That price roll-back is taking place again at a Baskin-Robbins near you on Wednesday, April 27, from 5 to 10 p.m. when the popular and widely favorite ice cream product will hold its 31-Cent Scoop Night, the company’s annual tribute to all fallen firefighters nationwide.

The event is to support the National Fallen Firefighters Foundation. And once again, Baskin-Robbins will be making a $100,000 donation to the foundation “to say thanks to the firefighters and help support the families of those that have lost a fallen hero,” said Baskin-Robbins spokeswoman Victoria Ross in a released statement.

She added that for the first time this year, one of the flavors offered on 31-Cent Scoop Night will be April Flavor of the Month – Firehouse #31. Ross described this new flavor as “the perfect blend of hot and cold – a crunchy atomic fireball ribbon laced throughout with hot cinnamon and packed with red hot candy pieces in cold vanilla ice cream.”

All of Baskin-Robbins 31 flavors also will be available that evening at 31 cents per scoop.

Both Baskin-Robbins in Manteca – at North Main Street in the East Cardoza Shopping Center and at South Main Street in the WalMart shopping center – as well as the stores in Lathrop at the Save Mart shopping center on North Harlan Road on the south side of Lathrop Road, and in Ripon at North Wilma Avenue are all planning to have various attractions in the evening for the entire family. These include firefighter engines and fire trucks for the young ones and other customers to examine up close. All four Baskin-Robbins contacted said they will again have volunteer firefighters scooping ice cream that evening for customers.

Ross also reported that for the first time since the company has been sponsoring 31-Cent Scoop Night, consumers will have the opportunity to help support the National Fallen Firefighters Foundation by texting in their donation. They can text 6333 (NFFF) to 50555 to make a $5 donation.

According to information provided by Ross, an estimated 100 firefighters on average die each year. She also pointed out that according to figures from the U.S. Fire Administration in 2009, an estimated 356,200 house fires resulted in 2,480 deaths, “which means for every fire there were significant number of firefighters on site to help with the emergency.

During these fire incidents, “the reality is some of the men and women who risk their life daily may not return to their families due to a fire-related death,” Ross stated.

To contact the area Baskin-Robbins for further details about 31-Cent Scoop Night, call: North Main Street Baskin-Robins at 239-1031; South Main Street Baskin-Robbins at 823-1810; Ripon Baskin-Robbins at 599-5533, and Lathrop Baskin-Robbins at 858-0031.