NEW YORK (AP) — Time Home Entertainment said Tuesday it is relaunching its Time-Life Books brand, long a staple of late-night TV advertisements, and will sell them in stores instead of by mail.

The company is now selling the first two books under the imprint: “World War II in 500 Photographs” and “Everything You Need to Know About the Bible.”

It plans to launch another book this fall and another next winter, and the company intends to publish at least four books a year. The books cost $17.95 each.

Time-Life Books in its original incarnation was known for publishing multivolume book sets, many on historical topics such as “The Old West.”