SANTA MONICA (AP) — TrueCar, a provider of localized information on new car costs, anticipates a nearly $1 billion market valuation in its initial public offering. The Santa Monica, California-based company — which had been called Zag.com Inc. — is seeking to raise up to approximately $109 million from its IPO, when excluding the underwriters’ option. TrueCar Inc. said in a regulatory filing that the IPO will include approximately 7.8 million shares that will be priced between $12 and $14 per share.