Just like many products, when it comes to purchasing new light bulbs, nothing beats the in-store experience. Seeing the difference in lighting has a stronger impact than online reviews from other consumers or experts. In fact, the 7th annual Socket Survey from Osram Sylvania found that most Americans determine which bulb they need based on information learned from product packaging, in-store displays or from store employees.Confusing lighting optionsAs a bright new era of lighting technology is ushered in, the array of energy-efficient choices can be somewhat overwhelming.