On Jan. 14, the National Park Service announced that Yosemite’s iconic Ahwahnee Hotel will become the Majestic Yosemite Hotel on March 1. A news release explained that because of a trademark dispute with outgoing concessionaire Delaware North of Buffalo, N.Y., the Wawona Hotel will become Big Trees Lodge and Curry Village will become Half Dome Village. People readily saw a case of corporate greed.