NEW YORK (AP) — Macy's is seeing signs that a merry holiday shopping season could be in store. The department store chain on Wednesday reported a quarterly profit that handily beat Wall Street expectations, with the company citing rejiggered advertising and promotions for helping reverse a slip in sales in the previous quarter. In a conference call with analysts, chief financial officer Karen Hoguet noted that traditional gift categories such as fine jewelry, cashmere and housewares were trending well.