STOCKTON — The Delta College Fashion Department’s annual “A Story of Fashion — 2017 — Designers Collection Show” fashion extravaganza runway celebrates its 10th year on Friday, May 5, in the Shima Industrial Center on the Delta College campus.
The evening brings together both established and emerging student designers to feature 10 collections showcase by over 80 models, professionally styled by the best hair and makeup teams in the area.
For 2017, nine student and alumni designers worked tirelessly sketching original designs and sourcing fabric to create garments that impeccably fit their models. Students in the Fashion Program’s Event Production Class produce the show. They collaborate with local professional stylists, production professionals, models and talent, as well as sourcing wineries and food vendors for the VIP reception.
The class holds casting calls for local model talent, develops press kits and media releases, produces the advertising and marketing campaigns, and coordinates staging, music and decor for the show.
According to Leslie Asfour, Fashion Program Director, who leads the Event Production Class and the Collection, “The Fashion Program is excited to share another team of talented and innovative design students. They combine an intuitive and individual sense of creativity, utilizing the skills they’ve learned in the classroom to bring their ideas to life.”
Delta’s Fashion Program emphasizes creativity and experimentation that combines design with art and business. Students in the Collection Design Class combine fine art, couture fashion, and technical design to create original fashion designs. These designs reflect an understanding of global issues such as sustainability, cultural dress, and design movements.
“A Story of Fashion” is a full-fledged production show, with runway models, lights and music that rivals any show in San Francisco, Los Angeles or New York. The show always garners respect from fashion community dignitaries, including: Gump’s, White Plum, local media personalities, and Sacramento Fashion Week.
Tickets to “A Story of Fashion” sell quickly. The number of spectators at the annual runway show has grown each year, attracting over 1,000 “fashionistas” most recently. The 2016 show attracted the attention of major sponsors, business owners, and local dignitaries and media, as well as professionals from the fashion industry.
The show’s venue changes every year, creating a different vibe and ambiance at each location. Past locations include: The Haggin Museum, Lincoln Center and Stonecreek Village, and Delta College’s brick courtyard, as well as the college’s gym. Each creates a different ambiance and atmosphere from classic, to industrial, to elegant.
This year, the show is going “back to industry” at Delta College’s own Heavy Equipment Industrial plant. The large industrial warehouse will be transformed into a cool and hip venue, with VIP floor seating and general admission bleacher seating. The space will be converted into a high-styled space with a massive 80-foot runway. With multiple perspectives, there won’t be a bad seat in the house.
The production will also feature an exhibit of garments designed by students in the program, as well as student projects in Merchandising and Interior Design.
Tickets will be sold in advance only on Eventbrite or direct via email at email@example.com, #sttoryoffashion, or #sjdcfashion for $30 for general admission bleacher seating. Floor seating and VIP Reception is reserved exclusively for sponsors. If you are interested in sponsoring this event, please email, or visit the event website and download our sponsor kit. Ticket and show information can be found at http://bit.ly/1kok6xx.