NEW YORK (AP) — Jay Z’s struggling streaming service Tidal is watering down its prices for students.
Tidal announced Wednesday it would offer its $9.99 service for $4.99 to those with a “valid .edu email address” in a few weeks. The music platform also offers a premium service with high-fidelity sound for $19.99, which is reduced to $9.99 for students.
Tidal is trying to get into the competition against top-performing streaming services that offer discounts to students, including Spotify.
Tidal also announced that it will launch a desktop version in addition to its mobile app and a ticket buying system powered by Ticketmaster.
The music and video service is co-owned by Jay Z, Beyonce, Nicki Minaj, Kanye West, Madonna and others. It offers more than 30 million songs and 75,000 videos.